CALFRESH + MARKET MATCH AWARENESS CAMPAIGN
Digital • Print • Social Media • Photography • Art Direction • Project Management • Social Media Management
CalFresh Awareness Month started in May of 2011 and is the official month dedicated to increasing public awareness of CalFresh. Known as CalFresh in California, the program is part of the federal Supplemental Nutrition Assistance Program (SNAP). When people use their federal nutrition benefits at farmers’ markets, Market Match provides matching funds so that they can buy even more fruits and vegetables. For example, a shopper who wishes to spend $10 of CalFresh benefits at the farmers’ market gets an extra $10 to spend on fresh produce.
The Pacific Coast Farmers’ Market Association, PCFMA, participated in the 2019 celebration by increasing social media awareness of using your CalFresh benefits at the farmers’ market to buy even more fresh food for your home and family.
PCFMA was looking for a clear, impactful message that could be easily shared across 36 farmers’ market Facebook pages and the Associations Instagram page.
May I Match That?
PCFMA’s monthly content theme was, “May I Match That?” Posts were created to educate followers on CalFresh, Market Match and the many benefits they bring to Bay Area households.
gifs.
A series of 6 GIFS were created to show what you can get with CalFresh + Market Match at the farmers market. Double the strawberries, eggs and asparagus, and more.
BRING MORE TO THE TABLE.
Shared content was focused people who celebrated SNAP in cookbooks and with local CalFresh + Market Match advocates.
Found out more about CalFresh and market Match here: https://marketmatch.org